
Event Production
Client: Kenya Wine Agencies Limited (KWAL).
Location
Uhuru Gardens
Attendees
3000
Duration
1
On May 31st, 2025, Kenya Wine Agencies Limited (KWAL), through its flagship premium beer brand Heineken®, delivered an unparalleled sports lifestyle experience with the UEFA Champions League (UCL) Final Match Viewing Party. Held at the expansive Uhuru Gardens in Lang'ata, Nairobi, this monumental event served as the grand finale of the highly successful global campaign, "Cheers to All Hardcore Fans." The high-octane event brought together a stadium-sized crowd of 3,000 passionate football enthusiasts to witness Paris Saint-Germain take on Inter Milan. Broadcasted live on one of the largest mega-screens ever deployed for a local viewing party, the match screening perfectly replicated the electrifying, larger-than-life atmosphere of the Munich Football Arena right in the heart of Nairobi. Beyond ninety minutes of world-class football, KWAL transformed the venue into a vibrant cultural and lifestyle celebration. The star-studded entertainment lineup featured heavy-hitting performances by international superstars Cassper Nyovest and Nasty C, alongside Kenyan icons Savara and Charisma. Backed by a relentless back-to-back rotation of the city’s top turntable maestros—including DJ IV, DJ Suraj, and Foozak—Uhuru Gardens became a true festival of football culture, premium hospitality, and unforgettable connection.